Short answer: Reddit has no hard minimum. Its own guide says costs "start as little as $5 per day", and Reddit recommends at least $50 a day for traffic campaigns and $100 a day for purchase campaigns. Reddit publishes no average CPC or CPM; the one named dataset with a stated period (Refine Labs, B2B awareness, Q1 2026) shows a $9.33 CPM and a $3.11 CPC. If you hire an agency, add its fee: published Reddit Ads fees run from $1,500 to $6,000 a month, with setup fees of $1,500–$3,000 where charged. Checked 13 Nov 2026.
Two costs, kept apart
| You pay | To whom | How it is set |
|---|---|---|
| Ad spend | An auction: you set a budget and a bid strategy; Reddit charges per click, per 1,000 impressions or per view | |
| Management fee | The agency | A flat retainer, a % of ad spend, or a base fee plus a %; sometimes a one-time setup fee |
Most confusion about "Reddit ads cost" comes from mixing the two. A list that says an agency "starts at $5,000" may mean a monthly fee, a minimum project size on Clutch, or a minimum ad budget. Below we keep them apart.
What Reddit charges
Minimums and recommended budgets
- No hard minimum. Reddit's Help Center states no minimum daily budget; its guide for small businesses says costs "start as little as $5 per day" (Reddit). The old "$50 per ad group" rule is no longer in Reddit's setup article.
- What Reddit recommends: at least $100 a day for campaigns optimised for purchases, "$50+/day" for traffic, and a budget of at least three times your target cost per acquisition (Reddit, Reddit).
- Managed accounts and takeovers: to work with Reddit's managed sales team (needed for takeovers) you commit to $10,000 or more per quarter, or advertise in a sensitive category such as finance or health (Reddit Help).
- Hard minimum
- None; costs “start as little as $5 per day”
- Traffic campaigns
- $50+ a day recommended
- Purchase campaigns
- $100+ a day recommended, for 1–2 weeks before judging
- Budget vs target CPA
- At least 3×
- Managed team, takeovers
- $10,000+ per quarter commitment
- Average CPC / CPM
- Not published by Reddit
Reddit's own pages, checked 13 Nov 2026 (links above).
What you are billed for
| Objective | Billed by | Source |
|---|---|---|
| Awareness | CPM, or CPV for 6-second or 15-second views | Reddit Help |
| Traffic | CPC for clicks (or CPM for landing page visits, beta) | same |
| Sales, leads, app installs | oCPM with lowest cost or target cost; CPC with cost cap | same |
Things that change the bill: an ad group may spend up to 20% over its daily budget on a given day, and budget changes can take up to an hour to apply (Reddit Help). Reddit is retiring the cost cap bid strategy for sales, lead and app campaigns on 10 February 2027 (same source). Your card is charged when spend reaches a billing threshold, at most once a day; monthly invoicing is available on request (Reddit Help).
CPC and CPM: what the data says
Reddit publishes no average CPC, CPM or CPV. Its own article on CPM says a single universal benchmark does not exist (Reddit). Third-party numbers:
| Who | CPM | CPC | Sample | Date | How far to trust it |
|---|---|---|---|---|---|
| Refine Labs | $9.33 | $3.11 | Its own managed B2B accounts, awareness campaigns | Q1 2026 | The best we found: a named dataset and period, but B2B awareness only |
| Affect Group | $5–$20 by goal | — | Mostly its own data, no sample size | Jun 2026 | An agency estimate |
| Stackmatix | $3 / $6.50 / $12 | $0.50 / $1.25 / $3.50 | "Aggregated campaign performance", no sample size | Sep 2026 | An agency estimate |
Refine Labs also reports that CPM rose 36.8% and CPC 67.3% year on year in its B2B accounts. Treat ranges from agencies without a stated method as directional. Your CPC depends on targeting (a narrow set of subreddits costs more than broad interests), objective and creative.
Ad credits
Reddit runs a matched credit offer for new advertisers: spend $500 and get $500 in credit, and its home page also shows $1,500 and $3,000 versions. You enter the code within 30 days of creating the account, meet the spend within 30 days, and the credit expires 30 days after it is claimed; one per account (Reddit, Reddit Help).
What Reddit Ads agencies charge
Fees published on the agencies' own sites, checked 13 Nov 2026. Agencies not in this table publish no fee; we list their fee model where they state one.
| Agency | Fee | Model | Setup | Minimum ad spend | Term |
|---|---|---|---|---|---|
| Undecided Agency | From $2,000/mo | Base + 10% of spend (% capped at $50K spend) | $1,500 | $3,000+/mo recommended | Monthly |
| GrowReddit | 15% of spend, min $1,500/mo; or fixed from $2,500/mo | % of spend or flat | None for organic clients; standalone +$500/mo | Not published | Not published |
| Upgrow | $3,000/mo or 12% of spend, whichever is higher | Higher of flat or % | $2,500 | $5,000–$10,000/mo (pricing) | 12 months for pricing-page rates ($3,000 setup + $3,500/mo), exit in first 90 days (pricing) |
| Skip the Noise Media | From $3,500/mo, creative included | Flat, no % of spend | Not published | $3K–$10K/mo (stated 4 ways) | Monthly |
| PipeRocket Digital | From $5,000/mo | Flat, no markup on spend | None | Not published | 3 months, then rolling |
| Stackmatix | $6,000/mo or 15% of media, whichever is greater | Higher of flat or %, all ad platforms | Not published | Not published | Monthly |
| Admiral Media | Not published | Flat retainer or % of spend | Not published | "No budget minimums" | No lock-in |
| Web Tonic | Not published | Scales with ad spend | Included in a 3-month setup engagement | $15K+/mo or $500K+ revenue | 3 months, then monthly |
| Llama Lead Gen | Not published | Monthly retainer | Creative and build scoped before launch | None | 6 months recommended |
Published monthly fees, Reddit Ads management
flat fee% of spend with a floor (range shown for $3K–$30K spend)
Agency fee only; ad spend is paid to Reddit on top. Sources: each agency's own site, 13 Nov 2026 (table on /reddit-ads-cost/).
Fee models compared
- Flat retainer (Skip the Noise, PipeRocket): the fee does not grow with spend, so it is cheapest at higher budgets and most expensive, relative to media, at small ones.
- % of spend (GrowReddit; Admiral Media offers it without publishing the rate): grows with spend; every percentage model here that publishes its numbers has a monthly floor.
- Higher of flat or % (Upgrow, Stackmatix): you pay the flat fee until 12–15% of spend exceeds it.
- Base + % (Undecided): a base retainer plus 10% of spend, from $2,000 a month in total.
- Setup fees: $1,500 (Undecided) and $2,500 (Upgrow's Reddit page; $3,000 on its general pricing page). PipeRocket says it charges none.
Worked totals: fee only, by monthly ad spend
Ad spend goes to Reddit on top of these numbers. "From" fees can rise with scope; we use the published starting point.
| Agency | $3,000 spend | $10,000 spend | $30,000 spend |
|---|---|---|---|
| GrowReddit (with an organic plan) | $1,500 | $1,500 | $4,500 |
| GrowReddit (ads only) | $2,000 | $2,000 | $5,000 |
 Upgrow |
$3,000 | $3,000 | $3,600 |
 Skip the Noise Media |
from $3,500 | from $3,500 | from $3,500 |
 PipeRocket Digital |
from $5,000 | from $5,000 | from $5,000 |
| Stackmatix (all platforms) | $6,000 | $6,000 | $6,000 |
 Undecided Agency |
from $2,000 | base + $1,000 | base + $3,000 |
Monthly agency fee at three spend levels
$3,000 spend$10,000 spend$30,000 spend
Fee only; the ad spend itself goes to Reddit. "From" fees held at their published starting point. Undecided publishes 10% of spend and a $2,000 floor but not the base. Sources in the table above, 13 Nov 2026.
Undecided publishes the 10% and the $2,000 floor but not the base retainer, so its totals above $2,000 are shown as "base + 10%". At $3,000 a month in spend, most agency fees equal or exceed the media budget; agencies on this list start to make sense from about $5,000–$10,000 a month in spend, which is also where Upgrow and Skip the Noise put their minimums.
What a $10,000 or $20,000 budget buys
Two buyer questions we track come with a budget:
- $10,000 for a mobile app launch, ads plus seeded threads: with a fee of $2,000–$3,500 (from Undecided's $2,000 floor to Skip the Noise's $3,500 retainer), about $6,500–$8,000 is left for media, or $217–$267 a day over a month: above Reddit's $100-a-day guidance for conversion campaigns. Seeded threads are organic work, priced separately (see threadagencies.com).
- $20,000 for a game, with Reddit creative experience: at a 10–15% fee, $2,000–$3,000 goes to the agency; at a flat $3,500, $16,500 is media. Ask for creative variants per month; Undecided says it writes every word of ad copy and adapts your visuals, and Admiral Media says its creative team produces image, video and carousel ads (best agencies).
Why price lists disagree
- Minimum project size is not a monthly fee. Clutch shows a "min. project size"; lists often print it as a price.
- Fees for all platforms vs Reddit only. Stackmatix's $6,000 covers seven ad platforms.
- The same agency publishes different numbers. Upgrow shows $2,500 + $3,000 on its Reddit page and $3,000 + $3,500 on its pricing page; Skip the Noise states its minimum ad spend four ways. We show both and link both.
- Prices change. Undecided's setup fee went from $700 in October 2026 to $1,500 in November; PipeRocket's Reddit page did not exist in early October. We re-check monthly (changelog).
FAQ
How much does it cost to advertise on Reddit?
There is no hard minimum; Reddit says costs start as low as $5 a day. Reddit recommends $50+ a day for traffic and $100+ a day for purchase campaigns. Reddit does not publish average CPC or CPM; one B2B dataset for Q1 2026 shows a $9.33 CPM and a $3.11 CPC.
What is the minimum budget for Reddit ads?
Self-serve campaigns have no fixed minimum. Managed accounts, which you need for takeovers, require a commitment of $10,000 or more per quarter (or a sensitive category). Agencies set their own minimums: from "none" (Llama Lead Gen, Admiral Media) to $15,000 a month (Web Tonic).
How much does a Reddit Ads agency charge?
Published fees on agencies' own sites run from $1,500 to $6,000 a month, as a flat retainer, a percentage of spend (10–15%) with a floor, or both. Setup fees are $1,500–$3,000 where charged.
Is a percentage of spend or a flat fee better?
Below about $10,000 a month in spend, percentage models hit their floor, so you pay the floor. Above it, a flat fee is usually cheaper and does not reward the agency for spending more. Compare the totals in the table above at your planned budget.
How much does a Reddit category takeover cost?
Reddit does not publish takeover prices. Takeovers are sold only through Reddit's managed team on CPM, which needs a commitment of $10,000 or more per quarter. Any takeover price you see elsewhere is not from Reddit. See category takeover.
Are Reddit ads cheaper than Meta or LinkedIn?
It depends on audience and objective, and Reddit publishes no averages to compare. In Refine Labs' Q1 2026 B2B awareness data, Reddit's CPM was $9.33. Compare channels on cost per qualified lead or purchase, not on CPM.