Short answer: hire the agency that can show a Reddit Ads result with a number, publishes a fee you can compare at your budget, makes Reddit-native creative, has a plan for the comments under your ads, and tracks conversions with the Reddit Pixel and Conversions API. Check any "Reddit partner" claim in Reddit's own directory. Of the 20 agencies we checked on 13 Nov 2026, only 7 publish a Reddit-specific case and only 6 publish a fee.
Before you talk to agencies
- Decide what Reddit is for: pipeline (B2B), purchases (DTC), installs (apps) or awareness. It sets the objective, the bid strategy and the tracking you need.
- Set a test budget Reddit itself would accept: at least $50 a day for traffic, $100 a day for purchase campaigns, and at least three times your target cost per acquisition (Reddit). At $3,000 a month in spend, most published agency fees equal or exceed the media (cost).
- Know whether you also need organic work. Seeded threads, AMAs and brand accounts are a different service. Some agencies do both, some only ads (Reddit Ads vs organic).
The checklist
| # | What to check | Why | How to verify |
|---|---|---|---|
| 1 | A Reddit Ads case with a figure | Many agencies show Google or Meta results and list Reddit as one more platform | The case names Reddit as the channel, a metric and a period; a named client is stronger |
| 2 | The fee at your budget | Flat, % of spend and base + % models give very different totals at $3K vs $30K | Ask for the total monthly fee at your planned spend; compare in our fee table |
| 3 | Minimum spend and contract term | Terms run from month to month to 12 months | In writing, before the proposal |
| 4 | Who makes the creative, and how often | Reddit ads that look like other channels' ads get ignored or mocked | Number of new creatives per month; examples written for a subreddit |
| 5 | Who answers comments under your ads | Comments are part of the ad on Reddit | A named person, response times, escalation for hard questions |
| 6 | Tracking | Reddit and your analytics will disagree without it | Reddit Pixel plus Conversions API, attribution window, CRM import for B2B |
| 7 | Targeting plan | Community, interest and keyword targeting behave differently | Which subreddits and keywords, and how they will be tested |
| 8 | Partner claim | Badges are often claimed and rarely checked | Search Reddit's partner directory |
| 9 | Who owns the ad account | You keep data and history if you leave | The account is in your Business Manager; the agency gets access |
| 10 | Reporting | You need to see what changed and why | Weekly numbers plus a monthly test log |
Questions to ask on the first call
- "Show me a Reddit Ads campaign you ran: the client, the objective, the result and the time it took."
- "What will your fee be at $X a month in spend, and does it change if spend goes up?"
- "Is there a setup fee, a minimum spend and a minimum term?"
- "How many new creatives per month, and who writes them?"
- "Who replies to comments on our ads, and how fast?"
- "Will you set up the Reddit Pixel and the Conversions API, and how will you reconcile Reddit's numbers with ours?"
- "Which communities, interests and keywords would you test first, and why?"
- "Are you a Reddit partner? Which tier, and since when?"
- "Whose Business Manager will the ad account sit in?"
- "If we also want organic Reddit work, do you do it, and is it the same team?"
Partner claims, checked on Reddit's own pages
"Backed by a Reddit page": the Gold directory (InterTeam, Stackmatix), Reddit's 2023 Independent Agency Program post (Tinuiti) or Reddit's partner success stories (Foundation, Undecided). Not found on any Reddit page: Skip the Noise, Inflow, Sociallyin. Checked 13 Nov 2026.
Red flags
- "Certified Reddit partner" with no directory listing and no tier. Three of the 20 agencies we checked claim a partnership that we could not find on any Reddit page (partner check).
- Only other-channel case studies. A "4.3x ROAS" in a headline can be a TikTok result; read the case.
- Vote or engagement tactics inside an ads offer. One agency's Reddit Ads scope lists "Upvote optimization tactics"; Reddit's rules forbid vote manipulation. Ask what it means.
- Percentage of spend at a small budget with no floor stated. Every percentage model that publishes its numbers has a monthly floor ($1,500–$6,000); know it before you sign.
- Different numbers on the same site. Several agencies state their minimum spend or setup fee differently on two pages. Get the number in the proposal.
- The agency keeps the ad account. You lose the history if you leave.
When to run Reddit Ads yourself
If your monthly spend will stay under about $3,000–$5,000, an agency fee is likely to be as large as your media budget. Running it yourself in Reddit Ads Manager, with Reddit's free Ads Formula certification, is a reasonable start; hire when spend grows or when results stall. If you hire, these lists match agencies to segments: best Reddit Ads agencies, for SaaS, for B2B, for mobile apps, for gaming.
FAQ
What should I look for in a Reddit Ads agency?
A Reddit-specific case with a figure, a fee you can compare at your budget, Reddit-native creative, a plan for ad comments, Pixel and Conversions API tracking, and a partner claim you can verify in Reddit's directory.
Should I hire a Reddit specialist or a multi-platform agency?
A specialist (for example Undecided Agency, which does only Reddit Ads) brings Reddit depth; a multi-platform agency can plan Reddit next to Meta, Google and LinkedIn. Either way, ask for a Reddit Ads case: platform lists prove nothing.
Is a Reddit partner agency better?
A badge shows certified staff and, for Gold, investment on Reddit. It does not measure results. Two of the 20 agencies we checked are Gold Partners; several high-scoring agencies hold no listed badge.
How long before Reddit Ads show results?
Reddit's guidance is to run lower-funnel campaigns at $100+ a day for one to two weeks before judging them. Agencies on our list recommend planning for two to six months.
Do I need an agency for Reddit Ads?
No. Self-serve has no minimum budget and Reddit's certification is free. An agency pays off when spend is large enough that its fee is a small share, or when you need creative and comment handling you cannot do in house.